Clean+ Planet Positive at SephoraUpdated 3 months ago

Clean+ Planet Positive at Sephora

What Is Clean+ Planet Positive at Sephora

Clean+ Planet Positive is a sustainability and clean beauty initiative by Sephora, designed to promote products that not only meet high standards for being free from harmful ingredients but also prioritize environmental responsibility. This certification program aims to highlight beauty products that are both clean and eco-conscious, offering consumers a way to shop for products that align with their values of sustainability and ethical sourcing.

Key Features of Clean+ Planet Positive Certification:

1. Planet Aware at Sephora focuses on four key sustainability-related pillars that all Planet Aware at Sephora brands must commit to:

2. Sustainable Ingredient Sourcing and Formulation - Brands that commit to sustainably source certain ingredients and develop formulas with a product's lifecycle and environmental impact in mind, including by not intentionally adding phthalates and chemical UV filters.

3. Sustainable Packaging - Brands that reduce packaging waste where possible, aim to incorporate refillable, recyclable, and compostable packaging, and prioritize use of recycled materials.

4. Corporate Commitments - Brands that strive to make efforts related to their environmental impact, including measuring and tracking their footprint and aspiring to reduce their environmental impact.

5. Consumer Transparency - Brands that provide certain information related to product environmental impact to help customers make informed choices on the products they choose, such as how to best sort and recycle product packaging.

Why It Matters for VIORI:

Receiving the Clean+ Planet Positive certification signals our commitment to sustainability and clean beauty. It can help us connect with environmentally conscious consumers who prioritize products that are good for both the skin and the planet, boosting brand loyalty and market reach.

Key Benefits of Clean+ Planet Positive:

Transparency: Consumers can trust that products with the Clean+ Planet Positive label meet strict sustainability and ingredient safety criteria.

Ethical Choice: The initiative supports brands that are working towards a more sustainable, ethical, and transparent beauty industry.

Eco-Conscious Shopping: Shoppers can easily find beauty products that align with their values, making it easier to reduce their personal environmental footprint.