Our StoryUpdated 3 months ago

The Story of Viori

Viori was inspired by the ancient traditions of the Red Yao tribe, an indigenous community living in the stunning Longsheng Mountains of China. The Red Yao are famous for their incredibly long, healthy, and vibrant hair, which they have maintained for centuries using fermented rice water as a natural hair treatment.

How It All Began

The journey of Viori began when the founders discovered the Red Yao and their unique hair care practices during a visit to Longsheng. They were captivated by the tribe’s cultural heritage, sustainable way of life, and the remarkable results of their rice water beauty ritual. This discovery sparked a vision to share the tradition with the world while honoring its origins and supporting the Red Yao community.

The Vision

Viori was created to celebrate the Red Yao’s traditions, preserve their cultural heritage, and deliver ethical, sustainable hair and beauty products. The founders partnered directly with the tribe, purchasing their Longsheng rice at a premium price to build a fair, long-term, and sustainable relationship. This partnership not only honors the Red Yao but also empowers their community economically.

Sustainability and Giving Back

At the heart of Viori’s mission is the Beautiful Reason Initiative, a perpetual charity fund supporting the Red Yao community. This initiative funds essential projects, such as education, clean water access, and infrastructure, ensuring that the tribe can sustain their way of life for generations to come.

From Tradition to Innovation

By blending the Red Yao’s traditional fermented rice water practices with modern, clean beauty standards, Viori has developed a range of high-quality, plant-based, and sustainable hair and body care products. Today, Viori stands as a brand that bridges ancient tradition with innovative beauty, committed to making a positive impact on both its customers and the community that inspired its story.