Learn about Viori’s mission, values, and the story behind the brand.
Viori was inspired by the ancient traditions of the Red Yao tribe, an indigenous community living in the stunning Longsheng Mountains of China. The Red Yao are famous for their incredibly long, healthy, and vibrant hair, which they have maintained fo
At Viori, our mission goes beyond creating exceptional hair and body care products. We are dedicated to celebrating the cultural heritage of the Red Yao tribe and supporting their community through our Beautiful Reason Initiative (BRI). This initiati
At Viori, our mission is to empower beauty professionals to reach their fullest potential by offering them innovative, sustainable, and professional-grade beauty solutions. We believe that beauty is not just about outward appearance but also about cr
At Viori, our values are deeply rooted in creating products that embody clean beauty, natural ingredients, quality, sustainability, and professional-grade performance. These principles guide everything we do, shaping the way we design, produce, and d