Viori's Core Values

At Viori, our values are deeply rooted in creating products that embody clean beauty, natural ingredients, quality, sustainability, and professional-grade performance. These principles guide everything we do, shaping the way we design, produce, and deliver hair care solutions that transform not only hair but also the beauty industry and the planet.

1. Clean and Natural Ingredients

We believe in the power of nature to nourish and restore. That’s why Viori products are made with natural, clean ingredients that are free from harsh chemicals, ensuring safety for both professionals and their clients.

Our commitment to clean and natural beauty includes:

Free from harmful additives: No sulfates, parabens, silicones, or artificial fragrances—only ingredients that are gentle and effective.
Naturally inspired formulations: We use powerful, naturally derived ingredients like fermented rice water, bamboo extract, aloe vera, and tea tree oil, known for their nourishing and restorative properties.
Safe for sensitive users: Our clean formulas are designed to be gentle on all hair types and scalp conditions, offering a safe solution for those seeking natural care.

2. Quality

Excellence starts with quality, and every Viori product reflects our dedication to delivering the very best. From formulation to packaging, every detail is crafted to provide a superior experience.

Key aspects of our quality commitment:

High-performance formulations: Designed to meet the needs of beauty professionals, our products deliver salon-quality results.
Precision in crafting: Every bar is carefully made to ensure consistent texture, effectiveness, and sensory experience.
Premium natural ingredients: We prioritize ethically sourced, high-quality ingredients that nourish and protect hair and scalp health.

3. Sustainability

Sustainability is at the core of who we are. At Viori, we don’t just make products; we make a difference by prioritizing the health of the planet and the well-being of the communities we touch.

Sustainable practices we embrace:

Plastic-free packaging: All Viori products are designed to reduce waste with biodegradable, eco-friendly materials.
Ethical ingredient sourcing: Our commitment to the planet extends to the people who grow and harvest our ingredients, ensuring they benefit from fair practices.
Supporting global communities: Through our Beautiful Reason Initiative, we give back to the Red Yao tribe and help preserve their culture, environment, and traditions.

4. Professional-Grade Performance

We understand the demands of beauty professionals and the importance of having reliable, high-performing products. Viori is committed to providing professional-grade solutions that inspire confidence and deliver exceptional results.

Highlights of our professional-grade commitment:

Salon-quality results: Our products provide superior cleansing, conditioning, and styling performance for all hair types.
Versatile and adaptable: Tailored solutions that address diverse hair care needs, from hydration and nourishment to clarifying and balancing.
Education and empowerment: We support beauty professionals with resources and training to maximize the potential of our clean, natural, and effective products.

5. Clean and Sustainable Beauty for the Future

At Viori, we’re dedicated to clean and sustainable beauty practices that go beyond hair care. By creating products that are both effective and environmentally friendly, we are shaping a future where beauty professionals and their clients can feel good about the choices they make.

Living Our Values

Viori’s mission is not just to provide products but to redefine what beauty care means. By combining clean and natural ingredients, exceptional quality, sustainability, and professional-grade performance, we offer a holistic approach to hair care that benefits individuals and the planet alike.

For more information on how our values shape every aspect of our products, explore our Product Values Document.

At Viori, we believe beauty can be clean, natural, and powerful—all while making a positive impact on the world.